Fenjiu is a leading Chinese baijiu brand with over 1,500 years of history, representing one of the most refined and approachable expressions of China’s national spirit. As the country’s most celebrated drink category, baijiu holds cultural significance unmatched elsewhere—shared at celebrations, business occasions, and family gatherings, and deeply woven into Chinese social and culinary traditions. Fenjiu’s style is known for its clean, floral, and delicately fragrant profile, crafted from premium sorghum and traditional fermentation techniques perfected over centuries. Versatile in both neat serves and cocktails, it offers a modern, accessible introduction to a category that is still relatively new to many Western drinkers.
In London, Fenjiu has been at the forefront of educating and activating the baijiu category, working with leading bars to showcase its depth, elegance and mixability. Through tastings, training and collaborative menus, they have helped shift baijiu from a niche curiosity to a respected premium spirit within the city’s cocktail landscape.
Returning to Cocktails in the City for their fourth year, Fenjiu partners with Hutong this July to deliver an authentic Chinese cocktail experience. Hutong’s Northern Chinese culinary identity and elevated setting provide the perfect stage for Fenjiu’s aromatic, beautifully structured baijiu, offering guests a rare opportunity to explore China’s national drink through a contemporary, refined lens.
For a great introduction to Fenjiu we recommend this well-written article by Luxuriate Life:
